Social Media in Plain English
Andreas Kaplan and Michael Haenlein define social media as:
“a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”
Social media are distinct from industrial or traditional media, such as newspapers, television, and film. They are relatively inexpensive and accessible to enable anyone (even private individuals) to publish or access information, compared to industrial media, which generally require significant resources to publish information.
This video is a metaphor-rich explanation of Social Media. It tells of a town that changes as a result of democratization.